Marketing for Massage Therapists & Physical Therapies including Aromatherapists, Massuers

All therapists want and need clients and customers for their businesses to survive and thrive. Yet the main worry for massage therapists, aromatherapists, massuers and other physical therapy providers is that their current stream of clients and customers will dry up.

Why do Massage Therapists Always Fear a Drought of Clients?

Simply put, because that has been the experience in the past. Sometimes they will have a glut of customers coming through only to be followed by a drought. This has happened to so many massage therapists in the past that they may come to accept it as being 'par for the course' even though they don't want it.

Excuses for no clients

Many massage therapists will makes excuses to themselves or anyone who will listen as to why they do not have many clients. They will make up excuses such as :-

1) It is always quiet at this time of the year

2) It's a seasonal thing

3) People don't have the money because it is just after

Christmas

Easter

The summer holidays

A recession

The year end tax bill

4) I like it when it's quiet !

5) I had a busy week last week

6) I am located in a poor part of town

7) It's raining

8) It's sunny

9) And many more

They will convince themselves that their lack of clients is down to some often fictional reason as opposed to the fact that their marketing sucks!

What Can Massage Therapists Do to Get More Clients?
Well, if a massage therapist has been in business for any length of time no matter how short, they will have a database of past clients. This database is a valuable commodity if and only if it is used correctly.

It is much easier, and less expensive to keep an existing customer than it is to attract a new customer. Existing customers are considered a warm market. So if you haven't already done so, you need to get some of your past clients who you haven't treated for some to time, back as a regular customer.

How can you get back past clients and customers?

Simply make them an offer they can't refuse. Try any or all of the following:-

1) Try sending a postcard reminding them that you are available

2) Offer them a discount. Something like 6 sessions for the price of 5.

3) Offer a different type of service and tell them you are trialling this service
amongst your favourite customers. Because they are a favourite customer they will enjoy a 40% discount.

Any contact with past customers and clients can prove fruitful. Now in order to get them to take action, let them know that your offer is limited to this month only. If you want quicker responses send an email or text message.

Now, here comes the killer punch! Encourage your existing clients to give you referrals to their relatives, friends and colleagues. Tell the for each referral they give you who then turns into a new customer, you will give them some reward (discount sessions, free sessions or other incentive).

Repeat What Works

If you keep repeating the above over and over again your will find your client database will rocket and grow very quickly.